Matias Vanhala joins FENTEC to lead international sales

Matias Vanhala joined FENTEC as Chief Sales Officer at the beginning of August. In his new role, he will lead the company’s sales organization, develop international customer relationships and support FENTEC’s next stage of commercial growth.

Matias has nearly 20 years of experience in sales and account management in the industrial technology sector, including roles at Parker Hannifin Corporation, Tasowheel Oy and Tehohydro Oy.

– Matias brings broad and solid experience in sales and team leadership, making him the right person to lead the execution of our international sales growth strategy. His commercial expertise will also be a valuable addition to our executive team. I look forward to his contribution not only to developing our sales organization, but also to advancing FENTEC’s broader strategic goals, says Kimmo Pyykönen, CEO of FENTEC.

What attracted Matias to FENTEC?

Matias was particularly drawn to FENTEC’s growth potential and the demand he sees for advanced industrial vending across a wide range of industries.

– Industrial vending still has a lot of untapped potential, and I want to contribute to an industry that I believe will evolve rapidly in the years ahead. The technology automates manual processes, makes operations more efficient and creates new ways to manage, distribute and sell products. The usage data helps companies make better operational and business decisions, says Matias.

What drives Matias in his work?

Creating tangible value for customers is at the heart of how Matias approaches sales. He wants to understand the challenges customers face and find solutions that improve their competitiveness, productivity and everyday operations, while also ensuring a positive end-user experience.

While many industrial customers are familiar from his previous roles, industrial vending brings a new perspective and new business opportunities.

– Customers naturally expect a high-quality product and seamless integration with their existing systems. What is perhaps less obvious is the business potential behind industrial vending. A comprehensive solution can enable entirely new service concepts.

A strong team and clear direction

One of the most positive surprises for Matias has been the FENTEC team.

– When the products are already top-notch, it is a motivated team with the right attitude and clear direction that drives growth.

His first priorities as CSO will include further developing the sales process and clarifying roles so that the team has the best possible conditions to succeed.

– My goal is to create an environment where the team has enough time for real customer work and to create the best possible customer experience.

Outside work

Away from work and the fast pace of a people-focused role, Matias enjoys slowing down at his summer cottage surrounded by nature.

Cooking is another passion. He enjoys preparing restaurant-quality dishes from locally sourced ingredients such as freshwater fish, mushrooms and herbs, and sharing these fine-dining experiences with family and friends.

We warmly welcome Matias to FENTEC and look forward to building the next stage of our growth together.

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